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  Alice Hill's Technology Watch
 
Sunday, October 10, 2004
Stern Gets Sirius
Say what will about Howard, but the deal is being heralded a major kick-off to a new broadcast medium, similar to when Milton Berle left radio for television, and when network TV stars left the broadcast networks for the new world of cable. The deal also helps a very struggling Sirius, who only needs to sign up 1 million new customers to support the 5-year, $500 million deal. Stern has an estimated audience of 12 million listeners, so even a 10% conversion rate will spell some serious green for Sirius. I actually predicted that one sattelite radio company would fold by the end of the year, ironically, XM Satellite has a larger user base and more marketing and car deals, but this is a watershed moment in technology. Who knew that Howard Stern would be the killer app?


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